Leadership

Dr. Berry Odhiambo is a Kenyan entrepreneur and co-founder of Positiviti, a lending that aims to provide affordable and accessible credit to low-income borrowers in Kenya.

With a passion for financial inclusion and poverty alleviation, Dr. Odhiambo co-founded Positiviti to address the financial needs of underserved populations in Kenya. The company leverages peer-to-peer lending technology to provide credit to small and medium-sized enterprises, with a focus on women-owned businesses.

Dr. Odhiambo has also been involved in several other entrepreneurial ventures, including the co-founding of Open Valley Investments, a digital platform for microfinance institutions, and the establishment of AFRESA , a credit union enterprise that provides financing and capacity-building services to individuals and businesses.

As co-founder of Positiviti, Dr. Odhiambo is committed to improving financial access and empowering communities in Kenya. Odhiambo serves on the board for Give A Hand Charity focused on economic development and poverty reduction.  He currently resides in Fresno, CA with additional offices in Nairobi & Kisumu, Kenya.

Micah Asay is the CEO of Positiviti, based in Clovis, California. He possesses a deep understanding of the challenges individuals and small businesses face when accessing capital in emerging markets worldwide.

Prior to his tenure at Positiviti, Asay held senior leadership roles across various healthcare organizations, where he honed his expertise in strategy development, risk management, and business operations. He is widely recognized for his innovative approach and ability to implement effective solutions that enhance financial inclusion and drive economic growth.

With an extensive background in health and care management, Asay's foundation was shaped by his education at BYU-Idaho. In addition to his role at Positiviti, he actively contributes to the Give A Hand Charity board, where he focuses on critical issues such as economic development and poverty alleviation.

Rudolfo Beltran is the Vice President of Sales & Marketing for Positiviti, a lending with offices in Fresno, CA as well as Nairobi, and Kisumu. Beltran brings with him over 30 years of experience as a Senior Director of Marketing at Anheuser Busch and experience working at Cardenas Marketing Agency, an experiential marketing agency.

At Anheuser Busch, Beltran was responsible for developing and executing marketing strategies for some of the most successful brands such as Budweiser, Bud Light, Michelob Ultra, and Stella Artois. He led cross-functional teams and worked closely with sales, research and development, and finance departments to ensure that marketing initiatives aligned with business goals. His expertise in brand development, customer engagement, and market analysis helped drive growth and profitability.

At Cardenas Marketing Agency, Beltran worked with clients in various industries, developing and executing experiential marketing campaigns that drove brand awareness and customer engagement. He is known for his ability to think creatively and strategically, and his passion for delivering exceptional results.

In addition to his work at Positiviti, he is actively involved in various community organizations and has served as a mentor to aspiring marketing professionals.